While it’s easy to find Marketing articles online that use terms like content marketing, branding, and SEO, they often come off as buzzwords that seem overused to the point where they no longer have meanings to them anymore. It’s always good to go back to the basics and examine these terms using simple everyday language that people can actually understand. Here are a few common Marketing terms that we come to encounter regularly.
Remember a time when a sales representative imposed pushy sales tactics on you. It probably felt like you got forced into a sales pitch that you desperately want to leave. Instead of high-pressured sales without much substance, the use of content marketing demonstrates why potential customers would want to buy from you.