While it’s easy to find Marketing articles online that use terms like content marketing, branding, and SEO, they often come off as buzzwords that seem overused to the point where they no longer have meanings to them anymore. It’s always good to go back to the basics and examine these terms using simple everyday language that people can actually understand. Here are a few common Marketing terms that we come to encounter regularly.
Authenticity is about being true to who we are under any circumstances or situations that come our way. As we strive to practise it in our personal lives, companies can also adopt this principle in running their business operations. Being authentic reveals a side of the company that people can relate to and it shows brand personality. It is what makes a company special that cannot be replicated by the competition. How do you get your company started on the path of authenticity?