YellowTang Marketing + Design

Eternal Zen

Self-care is a path to wellness. Eternal Zen promotes inner focus, healing, mediation, and spirituality through handmade mala bracelets, necklaces, and wellness accessories.

Project Overview
  • custom WordPress website design and development
  • e-commerce integration (WooCommerce)
  • copywriting
  • custom illustration

Rowina runs a successful Etsy store where she sells her mala bead jewelry and other self-care wellness products. She began creating her own dedicated website but needed help to take it to the next level. When it was time to expand her business, we created a professional e-commerce website powered by WooCommerce for her company, Eternal Zen. With her newly developed website, Rowina has more control over her sales and provided a better web experience for her customers.

Eternal Zen beads feature
Eternal Zen Our Story

On the website, we were able to convey Eternal Zen’s brand story in much more detail, which was difficult to do with an Etsy store. The About Us page explains her origin story of how she began her own wellness journey that took her on the path to becoming a mala jewelry designer. Her customers have a better understanding and connection with the mala jewelry by understanding her design process.

Eternal Zen What Makes Us Special

Eternal Zen sources the highest quality beads. They are 100% natural and no two beads or stones are the same. We kept to a minimal design aesthetic for the website to showcase her jewelry. Custom graphical icons were created to explain what makes Eternal Zen’s jewelry special.

It was such a pleasure to work with the YellowTang team to revamp my previously unsophisticated website. They took the time to get to know me, to really understand my passion and vision for my work. YellowTang brought in fresh ideas, innovation, and creativity, and transformed the website into something I absolutely love!

In addition to creating an excellent product, the team is super personable and always responds promptly to emails and inquiries. The quote was very reasonable and they worked within my budget parameters and to ensure my vision could be achieved.

From the first meeting, it was clear the YellowTang team is highly skilled and passionate about their work. I have had nothing but positive experiences and definitely recommend their services!

Rowina Shek, Owner and Jewelry Designer Eternal Zen
Eternal Zen Our Story

Eternal Zen’s jewelry are all designed and handmade by Rowina. We drew directly on the photographs to give a handmade and whimsical quality to the brand.

screen monitor
  • Eternal Zen homepage website
  • Eternal Zen Top Favorites
  • Eternal Zen Reviews

The custom-designed WordPress website is integrated with the WooCommerce e-commerce platform. Customers can purchase directly on the website through various payment options. After the project was complete, Rowina can easily add new products as she expands her mala jewelry line by herself without our assistance.